According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 77 percent of respondents aged above 54 reported having experience purchasing items on e-commerce marketplaces, such as Amazon. In contrast, social media platforms with shoppable features were more popular among those under 45 for making live commerce purchases.
September 2024
Taiwan
May 9 to 31, 2024
4,921 respondents
16 years and older
up to 3 answers allowed
Online survey
This question was phrased by the source as follows: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers."
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men. Furthermore, 833 respondents were between 16 and 24 years old, 1,446 were between 25 and 34 years old, 1,367 were between 35 and 44 years old, 867 were between 45 and 54 years old, and 408 were 55 years old or older.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Global overview
Social media usage
Social commerce usage
Social buyer behavior
Trend: live commerce
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
