Most popular live shopping platform types in Hong Kong 2024, by age group

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, more than 60 percent of respondents aged under 45 reported using social media for live commerce purchases. In comparison to other age groups, live shopping on dedicated live shopping apps was more popular among those aged above 44.

Most popular live shopping platform types in Hong Kong as of May 2024, by age group

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2024

Region

Hong Kong

Survey time period

May 9 to 31, 2024

Number of respondents

1,119 respondents

Age group

16 years and older

Special properties

up to 3 answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers."

Among a total of 1,119 survey respondents, 694 were women and 425 were men. Furthermore, 73 respondents were between 16 and 24 years old, 329 were between 25 and 34 years old, 382 were between 35 and 44 years old, 208 were between 45 and 54 years old, and 127 were 55 years old or older.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social commerce in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social commerce in Australia

Global overview

6

Social media usage

5

Social commerce usage

5

Social buyer behavior

5

Trend: live commerce

5

Further Content: You might find this interesting as well

Topics

Social commerce in AustraliaInternet in AustraliaLivestream commerceSocial commerceE-commerce in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.