Most popular live shopping platform types in China 2024, by gender

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in May 2024 in China, 87 percent of female respondents and 84 percent of male respondents reported using social media for live commerce purchases. Live shopping on e-commerce marketplaces, such as Taobao and JD.com, was also popular.

Most popular live shopping platform types in China as of May 2024, by gender

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Release date

September 2024

Region

China

Survey time period

May 9 to 31, 2024

Number of respondents

4,279 respondents

Age group

16 years and older

Special properties

up to 3 answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers."

Among a total of 4,279 survey respondents, 2,641 were women and 1,638 were men.

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