Most popular live shopping platform types in Hong Kong 2024, by gender

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, 65 percent of female respondents and 54 percent of male respondents reported using social media for live commerce purchases. Live shopping on video-streaming platforms, such as YouTube, was also quite popular, especially among male respondents.

Most popular live shopping platform types in Hong Kong as of May 2024, by gender

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Release date

September 2024

Region

Hong Kong

Survey time period

May 9 to 31, 2024

Number of respondents

1,119 respondents

Age group

16 years and older

Special properties

up to 3 answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers."

Among a total of 1,119 survey respondents, 694 were women and 425 were men.

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