Most popular live shopping platform types in Taiwan 2024, by gender

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 71 percent of female respondents and 75 percent of male respondents reported using live shopping on e-commerce marketplaces, such as Amazon, for their live commerce purchases. Live shopping on social media platforms with shoppable features, including Facebook, TikTok, and Douyin, was also very popular, especially among female respondents.

Most popular live shopping platform types in Taiwan as of May 2024, by gender

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Release date

September 2024

Region

Taiwan

Survey time period

May 9 to 31, 2024

Number of respondents

4,921 respondents

Age group

16 years and older

Special properties

up to 3 answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers."

Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men.

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