Most popular live shopping platform types in Hong Kong 2024

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, 61 percent of respondents reported using social media for live commerce purchases. Live shopping on video-streaming platforms, such as YouTube, was popular among 39 percent of respondents.

Most popular live shopping platform types in Hong Kong as of May 2024

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Release date

September 2024

Region

Hong Kong

Survey time period

May 9 to 31, 2024

Number of respondents

1,119 respondents

Age group

16 years and older

Special properties

up to 3 answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers."

Among a total of 1,119 survey respondents, 694 were women and 425 were men.

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