Most popular items in live commerce in China 2024

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in May 2024 in China, apparel was the most popular category in live commerce, with 65 percent of respondents reporting purchases. Other popular categories included food and beverages, as well as cosmetics and skincare.

Most frequently purchased items in live commerce in China as of May 2024

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Release date

September 2024

Region

China

Survey time period

May 9 to 31, 2024

Number of respondents

4,279 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."

Among a total of 4,279 survey respondents, 2,641 were women and 1,638 were men.

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