According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 56 percent of respondents aged 16 to 24 years and 50 percent of those aged 25 to 34 years made apparel purchases through live commerce. In contrast, food and beverages were more popular among respondents aged above 34.
Most frequently purchased items in live commerce in Taiwan as of May 2024, by age group
This question was phrased by the source as follows: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men. Furthermore, 833 respondents were between 16 and 24 years old, 1,446 were between 25 and 34 years old, 1,367 were between 35 and 44 years old, 867 were between 45 and 54 years old, and 408 were 55 years old or older.
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Rakuten Insight. (September 3, 2024). Most frequently purchased items in live commerce in Taiwan as of May 2024, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1496007/taiwan-popular-items-in-live-commerce-by-age-group/
Rakuten Insight. "Most frequently purchased items in live commerce in Taiwan as of May 2024, by age group." Chart. September 3, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1496007/taiwan-popular-items-in-live-commerce-by-age-group/
Rakuten Insight. (2024). Most frequently purchased items in live commerce in Taiwan as of May 2024, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1496007/taiwan-popular-items-in-live-commerce-by-age-group/
Rakuten Insight. "Most Frequently Purchased Items in Live Commerce in Taiwan as of May 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496007/taiwan-popular-items-in-live-commerce-by-age-group/
Rakuten Insight, Most frequently purchased items in live commerce in Taiwan as of May 2024, by age group Statista, https://www.statista.com/statistics/1496007/taiwan-popular-items-in-live-commerce-by-age-group/ (last visited November 21, 2024)
Most frequently purchased items in live commerce in Taiwan as of May 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496007/taiwan-popular-items-in-live-commerce-by-age-group/
