Most popular items in live commerce in Taiwan 2024, by age group

Most frequently purchased items in live commerce in Taiwan as of May 2024, by age group

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Release date

September 2024

Region

Taiwan

Survey time period

May 9 to 31, 2024

Number of respondents

4,921 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."

Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men. Furthermore, 833 respondents were between 16 and 24 years old, 1,446 were between 25 and 34 years old, 1,367 were between 35 and 44 years old, 867 were between 45 and 54 years old, and 408 were 55 years old or older.

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