Opinion on ad regulation by ASCI India 2024

Published by
Tanushree Basuroy,
Sep 25, 2024

More than 70 percent of respondents to a survey on advertising in India believed that the regulation of advertisements in the country should be taken over by the Central Consumer Protection Authority (CCPA) from the existing self-regulatory body, Advertising Standards Council of India (ASCI). The survey also indicated that consumer trust in advertising in India was low that year. Misleading advertisements surged in India since the onset of the COVID-19 pandemic.

Public opinion on ad regulation by Advertising Standards Council of India in 2024

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Release date

August 2024

Region

India

Survey time period

2024

Number of respondents

12,434 respondents

Supplementary notes

The source did not specify the date of survey.

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