According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, among respondents who have not engaged in live commerce shopping, 65 percent of those below 25 years of age said they were simply not interested in offered products or services in live commerce. In comparison, only 47 percent of respondents aged above 54 years confirmed the same reason.
September 2024
Taiwan
May 9 to 31, 2024
6,225 respondents
16 years and older
up to 3 answers allowed
Online survey
This question was phrased by the source as follows: "If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)"
Among a total of 6,225 survey respondents, 3,740 were women and 2,485 were men. Furthermore, 1,206 respondents were between 16 and 24 years old, 1,823 were between 25 and 34 years old, 1,659 were between 35 and 44 years old, 1,018 were between 45 and 54 years old, and 519 were 55 years old or older.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Global overview
Social media usage
Social commerce usage
Social buyer behavior
Trend: live commerce
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
