According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, among respondents who have not engaged in live commerce shopping, two thirds of those below 25 years of age said they were simply not interested in offered products or services in live commerce. In comparison, only 46 percent of respondents aged above 54 years confirmed the same reason.
Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by age group
This question was phrased by the source as follows: "If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)"
Among a total of 1,773 survey respondents, 1,076 were women and 697 were men. Furthermore, 157 respondents were between 16 and 24 years old, 420 were between 25 and 34 years old, 556 were between 35 and 44 years old, 316 were between 45 and 54 years old, and 324 were 55 years old or older.
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Rakuten Insight. (September 3, 2024). Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1495998/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. "Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by age group." Chart. September 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1495998/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. (2024). Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1495998/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. "Reasons for Not Making Purchases through Live Commerce in Hong Kong as of May 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495998/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-age-group/
Rakuten Insight, Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by age group Statista, https://www.statista.com/statistics/1495998/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-age-group/ (last visited December 21, 2024)
Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495998/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-age-group/
