According to a survey conducted at the end of 2023, the Generation Z was the most optimistic generation among Chinese consumers, with around 83 percent of respondents within this age group saying they were economically confident. By comparison, only 70 percent of respondents aged between 26 and 41 (the Millennials) voiced their confidence in the economy.
Share of Chinese respondents who are economically optimistic as of the end of 2023, by age group
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McKinsey & Company. (July 8, 2024). Share of Chinese respondents who are economically optimistic as of the end of 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company. "Share of Chinese respondents who are economically optimistic as of the end of 2023, by age group." Chart. July 8, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company. (2024). Share of Chinese respondents who are economically optimistic as of the end of 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company. "Share of Chinese Respondents Who Are Economically Optimistic as of The End of 2023, by Age Group." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
McKinsey & Company, Share of Chinese respondents who are economically optimistic as of the end of 2023, by age group Statista, https://www.statista.com/statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/ (last visited December 19, 2024)
Share of Chinese respondents who are economically optimistic as of the end of 2023, by age group [Graph], McKinsey & Company, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/1495997/china-consumer-confidence-level-in-the-economy-by-generation/
