Level of trust in ads across media India 2024

Published by
Tanushree Basuroy,
Sep 25, 2024

When asked about their level of trust in advertisements across media such as print, digital, radio, and television in India, more than half the survey respondents revealed having low levels of trust in 2024. Another 25 percent of respondents reported having zero trust in advertising across all the media formats. Misleading advertisements surged in India since the onset of the COVID-19 pandemic.

Level of trust in advertising across media in India in 2024

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Release date

August 2024

Region

India

Survey time period

2024

Number of respondents

12,810 respondents

Supplementary notes

The source did not specify the date of survey.

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Statistics on " Advertising in India "

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Other statistics that may interest you Advertising in India

Global comparison

3

Indian ad market

4

Television

5

Print

6

Other traditional segments

5

Digital ads

4

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Topics

Content regulation in IndiaInternet freedom in IndiaAdvertising industry in IndiaMedia and entertainment in IndiaJournalism in India
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