According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, 51 percent of female respondents who have not engaged in live commerce shopping cited their preference for official websites or physical stores as the primary reason for avoiding live commerce. Similarly, 49 percent of male respondents reported the same buying behavior.
Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by gender
This question was phrased by the source as follows: "If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)"
Among a total of 1,773 survey respondents, 1,076 were women and 697 were men.
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Rakuten Insight. (September 3, 2024). Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1495994/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by gender." Chart. September 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1495994/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-gender/
Rakuten Insight. (2024). Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1495994/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Reasons for Not Making Purchases through Live Commerce in Hong Kong as of May 2024, by Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495994/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-gender/
Rakuten Insight, Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by gender Statista, https://www.statista.com/statistics/1495994/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-gender/ (last visited December 22, 2024)
Reasons for not making purchases through live commerce in Hong Kong as of May 2024, by gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495994/hong-kong-reasons-for-not-purchasing-in-live-commerce-by-gender/
