According to a survey conducted by Rakuten Insight in May 2024 in China, 55 percent of respondents who have not engaged in live commerce shopping indicated that their preference for purchasing from official websites or physical stores was the biggest reason deterring them from buying through live commerce. Additionally, 53 percent expressed skepticism about products endorsed through live shopping events.
Reasons for not purchasing through live commerce in China as of May 2024
This question was phrased by the source as follows: "If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)"
Among a total of 400 survey respondents, 165 were women and 235 were men.
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Rakuten Insight. (September 3, 2024). Reasons for not purchasing through live commerce in China as of May 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight. "Reasons for not purchasing through live commerce in China as of May 2024." Chart. September 3, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight. (2024). Reasons for not purchasing through live commerce in China as of May 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight. "Reasons for Not Purchasing through Live Commerce in China as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight, Reasons for not purchasing through live commerce in China as of May 2024 Statista, https://www.statista.com/statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/ (last visited December 30, 2024)
Reasons for not purchasing through live commerce in China as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
