According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, new discount offers emerged as the biggest motivation for purchasing items through live commerce, with 52 percent of respondents emphasizing this factor. Other significant motivators included an entertaining experience, as well as the interactiveness and engagement.
Factors influencing purchases through live commerce in Taiwan as of May 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Factors influencing purchases through live commerce in Taiwan as of May 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers)"
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men.
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Taiwan as of May 2024 [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors influencing purchases through live commerce in Taiwan as of May 2024." Chart. September 3, 2024. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Taiwan as of May 2024. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Taiwan as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight, Factors influencing purchases through live commerce in Taiwan as of May 2024 Statista, https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/ (last visited April 05, 2025)
Factors influencing purchases through live commerce in Taiwan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
