According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, new discount offers emerged as the biggest motivation for purchasing items through live commerce, with 52 percent of respondents emphasizing this factor. Other significant motivators included an entertaining experience, as well as the interactiveness and engagement.
Factors influencing purchases through live commerce in Taiwan as of May 2024
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers)"
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Taiwan as of May 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors influencing purchases through live commerce in Taiwan as of May 2024." Chart. September 3, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Taiwan as of May 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Taiwan as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
Rakuten Insight, Factors influencing purchases through live commerce in Taiwan as of May 2024 Statista, https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/ (last visited November 21, 2024)
Factors influencing purchases through live commerce in Taiwan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495984/taiwan-reasons-for-purchasing-in-live-commerce/
