According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 55 percent of female respondents indicated that they would make live commerce purchases while discovering new offers or discounts. In comparison, 48 percent of male respondents expressed a similar buying intention.
Factors influencing purchases through live commerce in Taiwan as of May 2024, by gender
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers)"
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Taiwan as of May 2024, by gender [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1495980/taiwan-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors influencing purchases through live commerce in Taiwan as of May 2024, by gender." Chart. September 3, 2024. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1495980/taiwan-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Taiwan as of May 2024, by gender. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1495980/taiwan-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Taiwan as of May 2024, by Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495980/taiwan-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight, Factors influencing purchases through live commerce in Taiwan as of May 2024, by gender Statista, https://www.statista.com/statistics/1495980/taiwan-reasons-for-purchasing-in-live-commerce-by-gender/ (last visited January 04, 2025)
Factors influencing purchases through live commerce in Taiwan as of May 2024, by gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495980/taiwan-reasons-for-purchasing-in-live-commerce-by-gender/
