According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 57 percent of respondents aged 45 to 54 years indicated that they would make live commerce purchases when discovering new offers and discounts. In comparison, 31 percent of the respondents from the same age group expressed a buying intention motivated by entertainment.
Factors influencing purchases through live commerce in Taiwan as of May 2024, by age group
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers)"
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men. Furthermore, 833 respondents were between 16 and 24 years old, 1,446 were between 25 and 34 years old, 1,367 were between 35 and 44 years old, 867 were between 45 and 54 years old, and 408 were 55 years old or older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Taiwan as of May 2024, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1495977/taiwan-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. "Factors influencing purchases through live commerce in Taiwan as of May 2024, by age group." Chart. September 3, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1495977/taiwan-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Taiwan as of May 2024, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1495977/taiwan-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Taiwan as of May 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495977/taiwan-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight, Factors influencing purchases through live commerce in Taiwan as of May 2024, by age group Statista, https://www.statista.com/statistics/1495977/taiwan-reasons-for-purchasing-in-live-commerce-by-age-group/ (last visited November 21, 2024)
Factors influencing purchases through live commerce in Taiwan as of May 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495977/taiwan-reasons-for-purchasing-in-live-commerce-by-age-group/
