According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, respondents aged between 35 and 44 years old exhibited a greater interest in purchasing through live commerce, with 14 percent of this group reporting making more than six live commerce purchases in the past year. However, 35 percent indicated that they had never watched live commerce during the same period.
September 2024
Taiwan
May 9 to 31, 2024
11,146 respondents
16 years and older
Online survey
Percentages may not total 100 due to rounding.
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men. Furthermore, 2,039 respondents were between 16 and 24 years old, 3,269 were between 25 and 34 years old, 3,026 were between 35 and 44 years old, 1,885 were between 45 and 54 years old, and 927 were 55 years old or older.
* For commercial use only
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Starter Account
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Professional Account
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Global overview
Social media usage
Social commerce usage
Social buyer behavior
Trend: live commerce
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
