According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 11 percent of respondents reported making more than six purchases through live commerce in the past 12 months. Additionally, 21 percent stated that they watch livestream shopping events without making any purchases, while 35 percent indicated that they neither watch nor engage in shopping through these events.
Frequency of purchasing through live commerce in Taiwan as of May 2024
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Frequency of purchasing through live commerce in Taiwan as of May 2024
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This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in Taiwan as of May 2024 [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of purchasing through live commerce in Taiwan as of May 2024." Chart. September 3, 2024. Statista. Accessed April 12, 2025. https://www.statista.com/statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in Taiwan as of May 2024. Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in Taiwan as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight, Frequency of purchasing through live commerce in Taiwan as of May 2024 Statista, https://www.statista.com/statistics/1495939/taiwan-purchase-frequency-in-live-commerce/ (last visited April 12, 2025)
Frequency of purchasing through live commerce in Taiwan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
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