Frequency of shopping through live commerce in Taiwan 2024

Frequency of purchasing through live commerce in Taiwan as of May 2024

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Release date

September 2024

Region

Taiwan

Survey time period

May 9 to 31, 2024

Number of respondents

11,146 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "

Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men.

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