According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, ten percent of respondents made more than six purchases through live commerce in the past 12 months. Furthermore, 17 percent reported watching livestream shopping events without making any purchases, while 44 percent indicated that they neither watch nor shop through these events.
Frequency of purchasing through live commerce in Hong Kong as of May 2024
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 2,892 survey respondents, 1,770 were women and 1,122 were men.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in Hong Kong as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1495937/hong-kong-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of purchasing through live commerce in Hong Kong as of May 2024." Chart. September 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1495937/hong-kong-purchase-frequency-in-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in Hong Kong as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1495937/hong-kong-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in Hong Kong as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495937/hong-kong-purchase-frequency-in-live-commerce/
Rakuten Insight, Frequency of purchasing through live commerce in Hong Kong as of May 2024 Statista, https://www.statista.com/statistics/1495937/hong-kong-purchase-frequency-in-live-commerce/ (last visited December 22, 2024)
Frequency of purchasing through live commerce in Hong Kong as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495937/hong-kong-purchase-frequency-in-live-commerce/
