According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 34 percent of female respondents and 37 percent of male respondents reported not having watched any live commerce in the past year. In contrast, only 11 percent of both female and male respondents indicated that they had made more than six live commerce purchases during the same period.
Frequency of purchasing through live commerce in Taiwan as of May 2024, by consumer gender
Characteristic
More than 6 times in the last 12 months
3 to 6 times in the last 12 months
1 to 3 times in the last 12 months
I watch livestream shopping events but do not shop
I neither watch nor shop through livestream shopping events
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in Taiwan as of May 2024, by consumer gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1495924/taiwan-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight. "Frequency of purchasing through live commerce in Taiwan as of May 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1495924/taiwan-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in Taiwan as of May 2024, by consumer gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1495924/taiwan-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in Taiwan as of May 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495924/taiwan-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight, Frequency of purchasing through live commerce in Taiwan as of May 2024, by consumer gender Statista, https://www.statista.com/statistics/1495924/taiwan-purchase-frequency-in-live-commerce-by-gender/ (last visited November 21, 2024)
Frequency of purchasing through live commerce in Taiwan as of May 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495924/taiwan-purchase-frequency-in-live-commerce-by-gender/
