According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, 43 percent of female respondents and 47 percent of male respondents reported not watched any live commerce in the past year. In contrast, only ten percent of both female and male respondents indicated that they had made more than six live commerce purchases during the same period.
Frequency of purchasing through live commerce in Hong Kong as of May 2024, by consumer gender
Characteristic
More than 6 times in the last 12 months
3 to 6 times in the last 12 months
1 to 3 times in the last 12 months
I watch livestream shopping events but do not shop
I neither watch nor shop through livestream shopping events
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 2,892 survey respondents, 1,770 were women and 1,122 were men.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in Hong Kong as of May 2024, by consumer gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1495917/hong-kong-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight. "Frequency of purchasing through live commerce in Hong Kong as of May 2024, by consumer gender." Chart. September 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1495917/hong-kong-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in Hong Kong as of May 2024, by consumer gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1495917/hong-kong-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in Hong Kong as of May 2024, by Consumer Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495917/hong-kong-purchase-frequency-in-live-commerce-by-gender/
Rakuten Insight, Frequency of purchasing through live commerce in Hong Kong as of May 2024, by consumer gender Statista, https://www.statista.com/statistics/1495917/hong-kong-purchase-frequency-in-live-commerce-by-gender/ (last visited December 22, 2024)
Frequency of purchasing through live commerce in Hong Kong as of May 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495917/hong-kong-purchase-frequency-in-live-commerce-by-gender/
