J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAs of July 2024, around 65 percent of chief marketing officers (CMOs) surveyed worldwide reported believing that generative artificial intelligence (GenAI) will never replace human imagination. The same share of respondents stated that their customers were willing to pay a premium for human-created content. Additionally, 49 percent said GenAI will not be able to create ads that move people.
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Everything on "The role of chief marketing officers (CMOs) in the United States" in one document: edited and divided into chapters, including detailed references.
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Marlene Greenfield
Vice President, Hearst Magazines
Global & regional overview
U.S. CMOs profile
Perception of CMOs' role
Budget administration
Challenges
Spotlight: CMOs & A.I.
Spotlight: B2B CMOs
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Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.