In 2024, the Tour de France had over 1.5 billion impressions on social media, with over 740 million video views in total. Across all platforms, the Tour's social media following amounted to more than 13 million.
Key social media figures for the Tour de France in 2024
Characteristic
Key figures
Total social media following (as of July 2024)
13.7 million
Unique visitors to the official Tour de France website
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Tour de France. (July 25, 2024). Key social media figures for the Tour de France in 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1495800/tour-de-france-digital-figures/
Tour de France. "Key social media figures for the Tour de France in 2024." Chart. July 25, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1495800/tour-de-france-digital-figures/
Tour de France. (2024). Key social media figures for the Tour de France in 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1495800/tour-de-france-digital-figures/
Tour de France. "Key Social Media Figures for The Tour De France in 2024." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/1495800/tour-de-france-digital-figures/
Tour de France, Key social media figures for the Tour de France in 2024 Statista, https://www.statista.com/statistics/1495800/tour-de-france-digital-figures/ (last visited December 19, 2024)
Key social media figures for the Tour de France in 2024 [Graph], Tour de France, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/1495800/tour-de-france-digital-figures/
