Leading tactics in which CMOs had already invested worldwide 2024

Published by
J. G. Navarro,
Sep 26, 2024

During a global survey among chief marketing officers (CMOs) published in July 2024, approximately 41 percent reported having already invested in branded content. Influencer partnerships and user-generated content campaigns followed, respectively mentioned by 37 and 33 percent of respondents. According to the same study, nearly two-thirds of CMOs worldwide thought generative artificial intelligence (GenAI) will never replace human imagination.

Leading tactics in which chief marketing officers (CMOs) had already invested worldwide as of July 2024

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Release date

July 2024

Region

Worldwide

Survey time period

as of July 31, 2024

Number of respondents

>950

Supplementary notes

The source does not specify the survey type or the survey period. The date provided is the release date.

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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