Leading tactics in which CMOs had already invested worldwide 2024

Published by
J. G. Navarro,
Dec 10, 2024

During a global survey among chief marketing officers (CMOs) published in July 2024, approximately 41 percent reported having already invested in branded content. Influencer partnerships and user-generated content campaigns followed, respectively mentioned by 37 and 33 percent of respondents. According to the same study, nearly two-thirds of CMOs worldwide thought generative artificial intelligence (GenAI) will never replace human imagination.

Leading tactics in which chief marketing officers (CMOs) had already invested worldwide as of July 2024

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Release date

July 2024

Region

Worldwide

Survey time period

as of July 31, 2024

Number of respondents

>950

Supplementary notes

The source does not specify the survey type or the survey period. The date provided is the release date.

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The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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