Retail media future growth areas in Europe 2024

Published by Statista Research Department, Oct 27, 2024

During a spring 2024 survey carried out in Europe, 30 percent of responding advertisers (buy-side) and 41 percent of responding retailers and retail media networks (RMNs) (sell-side) said they thought that third-party cookie deprecation was the key retail media growth area over the following 12 months. The survey was carried out before the July 2024 Google announcement that it would not be deprecating cookies. 

Retail media aspects identified as future growth areas in Europe as of May 2024, by stakeholder type

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Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among advertisers, agencies and retail media networks with both pan-European and global remits

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