Attitudes of CMOs toward branding and creativity worldwide 2024

Published by
J. G. Navarro,
Dec 10, 2024

As of July 2024, around 89 percent of chief marketing officers (CMOs) surveyed worldwide agreed that creativity is the ultimate driving force behind growth and solving business problems. Similarly, 88 percent of respondents reported believing it is more important than ever for brands to be part of culture. According to the same study, nearly two-thirds of global CMOs thought generative artificial intelligence (GenAI) will never replace human imagination.

Attitudes of chief marketing officers (CMOs) toward branding and creativity worldwide as of July 2024

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Release date

July 2024

Region

Worldwide

Survey time period

as of July 31, 2024

Number of respondents

>950

Supplementary notes

The source does not specify the survey type or the survey period. The date provided is the release date.

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The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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