Leading metrics reported by B2B CMOs during board meetings worldwide 2024

Published by
J. G. Navarro,
Dec 10, 2024

As of June 2024, nearly three-quarters (or 74 percent) of business-to-business (B2B) chief marketing officers (CMOs) surveyed worldwide said they reported on return on investment (ROI) during board meetings. Approximately 59 percent addressed profit and loss during those events, while 48 percent reported on balance sheets. According to the same study, global B2B CMOs' top go-to-market (GTM) areas of responsibility included marketing communications and brand strategies.

Leading metrics reported by business-to-business (B2B) chief marketing officers (CMOs) during board meetings worldwide as of June 2024

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Sources

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Release date

June 2024

Region

Worldwide

Survey time period

May to June 5 , 2024

Number of respondents

311 respondents

Supplementary notes

The source does not specify the survey type.

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The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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