In 2023, FILA was the most popular brand for athleisure shoes on China's e-commerce platform Tmall, accounting for 13.8 percent of the platform's total athleisure footwear sales value. Nike and New Balance followed closely with a respective market share of 13 percent and 12.6 percent.
Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023
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Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023." Chart. April 19, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Athleisure Footwear Brands on China's E-commerce Platform Tmall in 2023." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023 Statista, https://www.statista.com/statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/ (last visited December 22, 2024)
Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
