Leading concerns regarding cookie regulation among advertisers Japan 2024

Published by Statista Research Department, Sep 30, 2024

According to a survey conducted among advertisers in Japan in April 2024, almost 48 percent of the respondents were concerned that the regulation of cookies would lower the targeting precision of advertisements. About one-third of the respondents were concerned about the lowering of the measuring precision.

Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024

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Release date

May 2024

Region

Japan

Survey time period

April 16 to 17, 2024

Number of respondents

1,012 respondents

Special properties

respondents had previously stated to be advertisers; multiple answers possible

Method of interview

Online panel

Supplementary notes

Survey question: "Please tell us your concerns regarding the regulation of cookies."

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Statistics on " Digital advertising in Japan "

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Other statistics that may interest you Digital advertising in Japan

Overview

6

Advertising categories

6

Leading companies

6

Cookie regulation

4

Digital advertising audience

5

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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