In 2024, Meta captured a 21.3 percent share of digital ad spending in the United States, while U.S. adults spent 7.5 percent of their digital media time on Meta's platforms. Despite American adults devoting 7.3 percent of their digital media time to Netflix — slightly less than the share allotted to Meta — the streaming giant's share of digital ad spending was lower than that of all other examined platforms.
Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform
Meta and TikTok include paid advertising only, exclude payments to influencers or other creators to produce sponsored content, and include branded content amplified as paid media.
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eMarketer. (August 12, 2024). Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer. "Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform ." Chart. August 12, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer. (2024). Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer. "Share of Time Spent per Day with Digital by Adults Vs. Share of Digital Ad Spending in The United States in 2024, by Platform ." Statista, Statista Inc., 12 Aug 2024, https://www.statista.com/statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer, Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform Statista, https://www.statista.com/statistics/1494204/time-spent-ad-spend-digital-platforms-us/ (last visited December 23, 2024)
Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform [Graph], eMarketer, August 12, 2024. [Online]. Available: https://www.statista.com/statistics/1494204/time-spent-ad-spend-digital-platforms-us/
