Luxury brand awareness APAC 2024, by country or territory

Published by Statista Research Department, Sep 24, 2024

According to a survey on luxury goods conducted by Rakuten Insight in July 2024, the luxury brands Chanel and Gucci were widely known across the Asia-Pacific region. For about 83 percent of respondents in Singapore, the luxury brand Louis Vuitton was most known.

Awareness of global luxury brands in the Asia-Pacific region as of July 2024, by country or territory

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Release date

September 2024

Region

Asia, APAC

Survey time period

July 11 to 30, 2024

Number of respondents

102,337 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following global luxury brands are you aware of? (Choose all that applies)"

Number of respondents in:
China: 3,838;
Hong Kong: 2,506; 
Indonesia: 10,372; 
India: 20,953; 
Japan: 517; 
South Korea: 4,650; 
Malaysia: 10,081; 
the Philippines: 13,474; 
Singapore: 4,677; 
Thailand: 16,595; 
Taiwan: 10,065; 
and Vietnam: 4,609.

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Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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