According to a survey on luxury goods conducted by Rakuten Insight in the Asia-Pacific region in July 2024, about 79 percent of respondents from Indonesia and Thailand got information on luxury brands' goods through social media channels. Meanwhile, about 50 percent of respondents from Vietnam used brand websites to find information on luxury brands' goods.
Channels for seeing or finding information on luxury brands' goods in the Asia-Pacific region as of July 2024, by country or territory
Original question: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"
Number of respondents in: China: 3,838; Hong Kong: 2,506; Indonesia: 10,372; India: 20,953; Japan: 517; South Korea: 4,650; Malaysia: 10,081; the Philippines: 13,474; Singapore: 4,677; Thailand: 16,595; Taiwan: 10,065; and Vietnam: 4,609.
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Rakuten Insight. (September 3, 2024). Channels for seeing or finding information on luxury brands' goods in the Asia-Pacific region as of July 2024, by country or territory [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1494049/apac-information-channels-on-luxury-goods-by-country/
Rakuten Insight. "Channels for seeing or finding information on luxury brands' goods in the Asia-Pacific region as of July 2024, by country or territory." Chart. September 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1494049/apac-information-channels-on-luxury-goods-by-country/
Rakuten Insight. (2024). Channels for seeing or finding information on luxury brands' goods in the Asia-Pacific region as of July 2024, by country or territory. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1494049/apac-information-channels-on-luxury-goods-by-country/
Rakuten Insight. "Channels for Seeing or Finding Information on Luxury Brands' Goods in The Asia-pacific Region as of July 2024, by Country or Territory." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1494049/apac-information-channels-on-luxury-goods-by-country/
Rakuten Insight, Channels for seeing or finding information on luxury brands' goods in the Asia-Pacific region as of July 2024, by country or territory Statista, https://www.statista.com/statistics/1494049/apac-information-channels-on-luxury-goods-by-country/ (last visited December 21, 2024)
Channels for seeing or finding information on luxury brands' goods in the Asia-Pacific region as of July 2024, by country or territory [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1494049/apac-information-channels-on-luxury-goods-by-country/
