Information channels for luxury brands' goods APAC 2024, by country or territory

Published by Statista Research Department, Sep 24, 2024

According to a survey on luxury goods conducted by Rakuten Insight in the Asia-Pacific region in July 2024, about 79 percent of respondents from Indonesia and Thailand got information on luxury brands' goods through social media channels. Meanwhile, about 50 percent of respondents from Vietnam used brand websites to find information on luxury brands' goods.

Channels for seeing or finding information on luxury brands' goods in the Asia-Pacific region as of July 2024, by country or territory

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Release date

September 2024

Region

Asia, APAC

Survey time period

July 11 to 30, 2024

Number of respondents

102,337 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"

Number of respondents in:
China: 3,838;
Hong Kong: 2,506; 
Indonesia: 10,372; 
India: 20,953; 
Japan: 517; 
South Korea: 4,650; 
Malaysia: 10,081; 
the Philippines: 13,474; 
Singapore: 4,677; 
Thailand: 16,595; 
Taiwan: 10,065; 
and Vietnam: 4,609.

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