During a September 2023 survey among shoppers using social media platforms in the United States, 73 percent of Gen Z respondents said they typically discovered new brands or products on TikTok. When it came to all respondents, Instagram took the lead with 60.2 percent of them saying they discovered new brands or products on it.
Leading social media platforms where consumers discovered new brands or products in the United States as of September 2023, by generation
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eMarketer. (July 17, 2024). Leading social media platforms where consumers discovered new brands or products in the United States as of September 2023, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1494018/social-media-platforms-brand-discovery-us/
eMarketer. "Leading social media platforms where consumers discovered new brands or products in the United States as of September 2023, by generation ." Chart. July 17, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1494018/social-media-platforms-brand-discovery-us/
eMarketer. (2024). Leading social media platforms where consumers discovered new brands or products in the United States as of September 2023, by generation . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1494018/social-media-platforms-brand-discovery-us/
eMarketer. "Leading Social Media Platforms Where Consumers Discovered New Brands or Products in The United States as of September 2023, by Generation ." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1494018/social-media-platforms-brand-discovery-us/
eMarketer, Leading social media platforms where consumers discovered new brands or products in the United States as of September 2023, by generation Statista, https://www.statista.com/statistics/1494018/social-media-platforms-brand-discovery-us/ (last visited December 30, 2024)
Leading social media platforms where consumers discovered new brands or products in the United States as of September 2023, by generation [Graph], eMarketer, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1494018/social-media-platforms-brand-discovery-us/
