During a survey among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising in Germany published in the second half of 2024, around 83 percent said the rise would come from relocating digital channels' budget. Over two-thirds (or 67 percent) reported moving the budget from traditional media. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VIOOH. (September 17, 2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH. (2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers in Germany as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024 Statista, https://www.statista.com/statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/ (last visited December 23, 2024)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
