During a survey among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising in Australia published in the second half of 2024, around 74 percent said the rise would come from relocating digital channels' budget. Over half (or 55 percent) reported moving the budget from traditional media. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024
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VIOOH. (September 17, 2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1493986/prdooh-ad-spend-sources-planned-increase-australia/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1493986/prdooh-ad-spend-sources-planned-increase-australia/
VIOOH. (2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1493986/prdooh-ad-spend-sources-planned-increase-australia/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers in Australia as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1493986/prdooh-ad-spend-sources-planned-increase-australia/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024 Statista, https://www.statista.com/statistics/1493986/prdooh-ad-spend-sources-planned-increase-australia/ (last visited December 23, 2024)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1493986/prdooh-ad-spend-sources-planned-increase-australia/
