During a survey among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising in Brazil published in the second half of 2024, around 87 percent said the rise would come from relocating digital channels' budget. Almost two-thirds (or 65 percent) reported moving the budget from traditional media. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Brazil as of August 2024
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VIOOH. (September 17, 2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Brazil as of August 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1493984/prdooh-ad-spend-sources-planned-increase-brazil/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Brazil as of August 2024." Chart. September 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1493984/prdooh-ad-spend-sources-planned-increase-brazil/
VIOOH. (2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Brazil as of August 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1493984/prdooh-ad-spend-sources-planned-increase-brazil/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers in Brazil as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1493984/prdooh-ad-spend-sources-planned-increase-brazil/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Brazil as of August 2024 Statista, https://www.statista.com/statistics/1493984/prdooh-ad-spend-sources-planned-increase-brazil/ (last visited December 23, 2024)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Brazil as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1493984/prdooh-ad-spend-sources-planned-increase-brazil/
