During a survey among marketers in France published in the second half of 2024, approximately 42 percent of respondents reported using the impact on the website traffic to measure programmatic digital out-of-home (prDOOH) advertising attribution. According to the same study, the world's top ways of measuring prDOOH attribution included sales increase and attention such as dwell time or eye-tracking data.
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024
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VIOOH. (September 17, 2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493974/measure-prdooh-ad-attributes-france/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024." Chart. September 17, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493974/measure-prdooh-ad-attributes-france/
VIOOH. (2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493974/measure-prdooh-ad-attributes-france/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers in France as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1493974/measure-prdooh-ad-attributes-france/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024 Statista, https://www.statista.com/statistics/1493974/measure-prdooh-ad-attributes-france/ (last visited November 23, 2024)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1493974/measure-prdooh-ad-attributes-france/
