Top ways to measure prDOOH ads' attribution according to marketers in France 2024

Published by Statista Research Department, Sep 19, 2024

During a survey among marketers in France published in the second half of 2024, approximately 42 percent of respondents reported using the impact on the website traffic to measure programmatic digital out-of-home (prDOOH) advertising attribution. According to the same study, the world's top ways of measuring prDOOH attribution included sales increase and attention such as dwell time or eye-tracking data.

Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024

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Sources

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Release date

September 2024

Region

France

Survey time period

as of August 13, 2024

Number of respondents

201 respondents

Supplementary notes

The source does not specify the survey type or date.
Multiple answers were possible.

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Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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