Top ways to measure prDOOH ads' attribution according to marketers in Germany 2024
During a survey among marketers in Germany published in the second half of 2024, approximately 39 percent of respondents reported using the impact on the website traffic to measure programmatic digital out-of-home (prDOOH) advertising attribution. The increase in performance when planned with other digital channels ranked second, with a 38-percent share. According to the same study, the world's top ways of measuring prDOOH attribution included sales increase and attention such as dwell time or eye-tracking data.
