During a survey among marketers in Brazil published in the second half of 2024, approximately 44 percent of respondents reported using sales increase to measure programmatic digital out-of-home (prDOOH) advertising attribution. The impact on the website traffic and footfall tied for second place, each with a 40-percent share. According to the same study, the world's top ways of measuring prDOOH attribution included an increase in performance when planned with other digital channels and attention such as dwell time or eye-tracking data.
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Brazil as of August 2024
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VIOOH. (September 17, 2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Brazil as of August 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493961/measure-prdooh-ad-attributes-brazil/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Brazil as of August 2024." Chart. September 17, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493961/measure-prdooh-ad-attributes-brazil/
VIOOH. (2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Brazil as of August 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493961/measure-prdooh-ad-attributes-brazil/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers in Brazil as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1493961/measure-prdooh-ad-attributes-brazil/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Brazil as of August 2024 Statista, https://www.statista.com/statistics/1493961/measure-prdooh-ad-attributes-brazil/ (last visited November 23, 2024)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Brazil as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1493961/measure-prdooh-ad-attributes-brazil/
