A survey conducted in Japan in March 2024 showed that more than 49 percent of the respondents perceived online advertisements that cannot be deleted or are difficult to close as unpleasant. By contrast, only 11.4 percent of the respondents stated that they find advertisements within a mail magazine unpleasant. The survey also revealed that there was a considerable difference in perception of video advertisements that can be skipped and those that cannot be skipped.
Types of online advertisements that are most commonly perceived as unpleasant in Japan as of March 2024
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PR Times. (April 4, 2024). Types of online advertisements that are most commonly perceived as unpleasant in Japan as of March 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1493938/japan-types-of-online-advertisements-that-are-perceived-as-unpleasant/
PR Times. "Types of online advertisements that are most commonly perceived as unpleasant in Japan as of March 2024." Chart. April 4, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1493938/japan-types-of-online-advertisements-that-are-perceived-as-unpleasant/
PR Times. (2024). Types of online advertisements that are most commonly perceived as unpleasant in Japan as of March 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1493938/japan-types-of-online-advertisements-that-are-perceived-as-unpleasant/
PR Times. "Types of Online Advertisements That Are Most Commonly Perceived as Unpleasant in Japan as of March 2024." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1493938/japan-types-of-online-advertisements-that-are-perceived-as-unpleasant/
PR Times, Types of online advertisements that are most commonly perceived as unpleasant in Japan as of March 2024 Statista, https://www.statista.com/statistics/1493938/japan-types-of-online-advertisements-that-are-perceived-as-unpleasant/ (last visited December 18, 2024)
Types of online advertisements that are most commonly perceived as unpleasant in Japan as of March 2024 [Graph], PR Times, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493938/japan-types-of-online-advertisements-that-are-perceived-as-unpleasant/
