Share of people who read online advertising content Japan 2024

Published by Statista Research Department, Sep 19, 2024

A survey conducted in Japan in March 2024 showed that almost a third of the respondents read the content of online advertisements depending on the content and timing. While a small share of respondents read most of the advertising content presented to them, a majority stated to barely read it.

Share of people who read the content of online advertisements in Japan as of March 2024

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Release date

April 2024

Region

Japan

Survey time period

March 1 to 5, 2024

Number of respondents

9,405 respondents

Age group

10-79 years

Special properties

respondents were people who had an online advertisement displayed to them within the most recent year

Method of interview

Online survey

Supplementary notes

Survey question: "Did you read the content of online advertisements displayed to you within the most recent year?"

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Digital advertising in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInternet usage in the Asia-Pacific regionInfluencer marketing in Asia
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