Luxury brand awareness in Taiwan 2024, by age group

Published by
Xin Ou,
Sep 20, 2024

According to a survey conducted by Rakuten Insight in July 2024 in Taiwan, Chanel outpaced all other brands in popularity among younger generations, with over 90 percent of respondents aged 16 to 34 reporting familiarity with the brand. Dior and Gucci were also renowned luxury brands in Taiwan.

Luxury brand awareness in Taiwan as of July 2024, by age group

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Release date

September 2024

Region

Taiwan

Survey time period

July 11 to 30, 2024

Number of respondents

10,065 respondents

Age group

16 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following global luxury brands are you aware of? (Choose all that applies)" 

Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.

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