Luxury brand awareness in Hong Kong 2024, by age group

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in July 2024, younger generations in Hong Kong were particularly drawn to Hermes, with approximately 88 percent of respondents aged 16 to 24 reporting familiarity with this luxury brand. Channel, Dior, Gucci and Louis Vuitton were also renowned among most Hong Kong respondents.

Luxury brand awareness in Hong Kong as of July 2024, by age group

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Release date

September 2024

Region

Hong Kong

Survey time period

July 11 to 30, 2024

Number of respondents

2,506 respondents

Age group

16 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following global luxury brands are you aware of? (Choose all that applies)" 

Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.

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Luxury goods, Gen Z, and millennialsGlobal personal luxury goods industryU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorLuxury goods in Europe
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