Luxury brand awareness in China 2024, by age group

Published by
Xin Ou,
Sep 27, 2024

According to a survey conducted by Rakuten Insight in July 2024, Chanel enjoyed strong popularity across all age groups in China, particularly among those aged 55 and above, with 94 percent of respondents in this age group reporting familiarity with the brand. Dior and Hermes were akso renowned luxury brands among Chinese respondents.

Luxury brand awareness in China as of July 2024, by age group

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Release date

September 2024

Region

China

Survey time period

July 11 to 30, 2024

Number of respondents

3,838 respondents

Age group

16 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following global luxury brands are you aware of? (Choose all that applies)" 

Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.

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Topics

Luxury goods, Gen Z, and millennialsGlobal personal luxury goods industryU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorLuxury goods in Europe
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