According to a survey conducted by Rakuten Insight in July 2024, practicality was the primary factor influencing luxury goods purchases for shoppers in Taiwan, with 51 percent of respondents reporting their attention to it. Around half of respondents at all ages emphasized the importance of practicality when making luxury purchases.
Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by age group
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 10,065 survey respondents, 6,152 were women and 3,913 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1493881/taiwan-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by age group." Chart. September 3, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1493881/taiwan-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1493881/taiwan-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Consumers in Taiwan as of July 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493881/taiwan-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by age group Statista, https://www.statista.com/statistics/1493881/taiwan-key-factors-influencing-luxury-goods-purchases-by-age-group/ (last visited November 23, 2024)
Main factors affecting decisions to purchase luxury goods among consumers in Taiwan as of July 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493881/taiwan-key-factors-influencing-luxury-goods-purchases-by-age-group/
