According to a survey conducted by Rakuten Insight in July 2024 in China, approximately 44 percent of respondents aged 25 to 44 highlighted the importance of brand value in their purchasing decisions for luxury goods. Other main factors influencing luxury goods purchases for this age group were quality and brand popularity.
Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by age group
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1493879/china-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by age group." Chart. September 3, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1493879/china-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1493879/china-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Chinese Consumers as of July 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493879/china-key-factors-influencing-luxury-goods-purchases-by-age-group/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by age group Statista, https://www.statista.com/statistics/1493879/china-key-factors-influencing-luxury-goods-purchases-by-age-group/ (last visited January 08, 2025)
Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493879/china-key-factors-influencing-luxury-goods-purchases-by-age-group/
