According to a survey conducted by Rakuten Insight in July 2024 in China, about 51 percent of respondents aged 16 to 24 expressed intentions to buy luxury footwear. In comparison, those aged 25 to 44 showed greater interest in jewellery and perfumes.
Leading luxury goods categories among Chinese consumers as of July 2024, by age group
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Rakuten Insight. (September 3, 2024). Leading luxury goods categories among Chinese consumers as of July 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1493878/china-popular-luxury-goods-by-age-group/
Rakuten Insight. "Leading luxury goods categories among Chinese consumers as of July 2024, by age group." Chart. September 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1493878/china-popular-luxury-goods-by-age-group/
Rakuten Insight. (2024). Leading luxury goods categories among Chinese consumers as of July 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1493878/china-popular-luxury-goods-by-age-group/
Rakuten Insight. "Leading Luxury Goods Categories among Chinese Consumers as of July 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493878/china-popular-luxury-goods-by-age-group/
Rakuten Insight, Leading luxury goods categories among Chinese consumers as of July 2024, by age group Statista, https://www.statista.com/statistics/1493878/china-popular-luxury-goods-by-age-group/ (last visited December 21, 2024)
Leading luxury goods categories among Chinese consumers as of July 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493878/china-popular-luxury-goods-by-age-group/