Most popular luxury goods categories in Hong Kong 2024, by age group

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Rakuten Insight in July 2024 in Hong Kong, respondents aged 16 to 24 favored luxury cosmetics and skincare products, with around 48 percent expressing an intention to purchase. In contrast, technology products were the most popular luxury goods among respondents aged between 45 and 54.

Leading luxury goods categories among Hong Kong consumers as of July 2024, by age group

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Release date

September 2024

Region

Hong Kong

Survey time period

July 11 to 30, 2024

Number of respondents

2,506 respondents

Age group

16 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following luxury goods would you prefer to buy? (Choose all that applies)"

Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.

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Topics

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